How do you read consumer sentiment when there is no precedent for the situation we’re in? Quite simply, ask the consumers. The UK has a vibrant market research industry which we often call on to give insights into … [Read more...] about Market research sheds light on what consumers want amid Covid-19 (and they want to hear from you)
We are in strange times. If you had told me at the beginning of January that by the end of March I would be working from home, having conference calls on Zoom and meetings on Microsoft teams I would have thought you’d gone … [Read more...] about Communicating while the doors are closed – your audience is waiting
Home working is not uncommon in our industry and we're lucky to be able to carry on with business as usual during such a difficult time. But what's it like if you are new to the workplace and the industry? Our graduate … [Read more...] about New ways of working for graduate PR intern Shaira
A picture tells a thousand words, so 29.97 pictures per second will tell you all you need to know in no time. Nobody in PR wants to be reminded that print media is on the decline, but what can companies do to effectively … [Read more...] about Lights, camera, communication – using video to boost your social engagement
Research should be the first step in establishing a foundation for any PR plan of action, whether that be writing press releases, liaising with the media or meeting with clients. Research may not be what comes to mind … [Read more...] about Fail to prepare and prepare to fail – the vital role of research in PR
It was Elton John (and, lest we forget, the criminally underrated boyband Blue) who famously sang the line “sorry seems to be the hardest word.” For years, this was certainly true of our politicians, who, whenever faced … [Read more...] about Should sorry always be the hardest word?