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covid-19

Positive PR campaigns enhance human connection during crisis

May 29, 2020 by Olivia Whaley Leave a Comment

For the past couple of months, a pause button has been pushed on our everyday lives. As a result, every single one of us has had to adapt, whether that is by working from home, relying solely on technology to stay in touch … [Read more...] about Positive PR campaigns enhance human connection during crisis

Filed Under: News Tagged With: campaigns, covid-19, engagement, human connection, Innocent drinks, marketing, PR, Pret, Public relations

Has social media proven itself to be a force for good amid pandemic?

May 4, 2020 by Shaira Ghoorun Leave a Comment

The rise of social media has had a seismic impact on how we communicate. The negative impacts of social networks, especially on the young, have long been acknowledged. But amid the Covid-19 pandemic, has it proven itself as … [Read more...] about Has social media proven itself to be a force for good amid pandemic?

Filed Under: News Tagged With: covid-19, Facebook, Instagram, PR, PR agency, Snapchat, social media, Twitter

Market research sheds light on what consumers want amid Covid-19 (and they want to hear from you)

April 23, 2020 by Lisa Jolly Leave a Comment

How do you read consumer sentiment when there is no precedent for the situation we’re in? Quite simply, ask the consumers. The UK has a vibrant market research industry which we often call on to give insights into … [Read more...] about Market research sheds light on what consumers want amid Covid-19 (and they want to hear from you)

Filed Under: News Tagged With: consumer insight, coronavirus, covid-19, lockdown, market research, PR, survey

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