For the past couple of months, a pause button has been pushed on our everyday lives. As a result, every single one of us has had to adapt, whether that is by working from home, relying solely on technology to stay in touch … [Read more...] about Positive PR campaigns enhance human connection during crisis
The rise of social media has had a seismic impact on how we communicate. The negative impacts of social networks, especially on the young, have long been acknowledged. But amid the Covid-19 pandemic, has it proven itself as … [Read more...] about Has social media proven itself to be a force for good amid pandemic?
How do you read consumer sentiment when there is no precedent for the situation we’re in? Quite simply, ask the consumers. The UK has a vibrant market research industry which we often call on to give insights into … [Read more...] about Market research sheds light on what consumers want amid Covid-19 (and they want to hear from you)