“We tried PR and it didn’t work.” “We do social media now instead of media relations. It’s easier to publish everything ourselves.” “So, what is PR exactly?” I’ve heard variations of the above numerous times since … [Read more...] about ‘Media relations is too difficult’ and other PR myths
News
Compiling a style guide for PR – the never-ending but essential task
Style sometimes gets a bad name. Take, for instance, the phrase ‘all style and no substance’. It has been used to describe, among other things, the political career of David Cameron, the music of Lady Gaga, the TV show Game … [Read more...] about Compiling a style guide for PR – the never-ending but essential task
Home movers adapt to new ways of buying and selling
When the UK government gave the green light for the housing market to resume activity, it marked a move to support an estimated £82 billion of paused transactions. The recommencement of construction work at new homes … [Read more...] about Home movers adapt to new ways of buying and selling
Video apps help businesses through lockdown
The 1989 film Back to the Future II imagined a 2015 in which people rode hoverboards, drove flying cars and wore self-lacing shoes. Although none of those have yet come to pass, one development the movie did accurately … [Read more...] about Video apps help businesses through lockdown
Positive PR campaigns enhance human connection during crisis
For the past couple of months, a pause button has been pushed on our everyday lives. As a result, every single one of us has had to adapt, whether that is by working from home, relying solely on technology to stay in touch … [Read more...] about Positive PR campaigns enhance human connection during crisis
Working from home – a day in the life
We are all doing our level best to retain an element of normality in our daily lives at present. As a PR agency, it has been paramount to work together as a cohesive unit but outside of our typical office setting. We are … [Read more...] about Working from home – a day in the life