News

Do you want the truth about newspaper journalism; a story the newspapers themselves rarely tell? OK, here goes… It’s a dead man walking; fatally ill, because almost no one under 45 buys a newspaper. The brutal … [Read more...] about Why the fall of the newspaper industry is (for now) good news for PR…

It was Elton John (and, lest we forget, the criminally underrated boyband Blue) who famously sang the line “sorry seems to be the hardest word.” For years, this was certainly true of our politicians, who, whenever faced … [Read more...] about Should sorry always be the hardest word?

Awards season is fast approaching, and whether you’re a household name wondering if you’ll be picking up an Oscar, or a small company hoping to get a mention at your local business awards dinner, there’s no doubt that … [Read more...] about And the winner is…

Forbes’ definition of an influencer is “someone who has the power to influence the perception of others or gets them to do something different”. Influencer marketing is the fastest growing strand of the entire sector, … [Read more...] about Influencer marketing – the good, the bad, and the influencer

Think of PR. What springs to mind? There are several clichés, including the one which used to spring to my mind before I worked in the industry: the perfectly coiffed PR lady with a lovely handbag and wonderful manicure who … [Read more...] about Investigating: The part PR plays in the sales process

PR can have a reputation as a ‘fluffy’ profession… until an emergency hits. Maintaining public relations has a vital role to play in handling the situation - so what steps should a PR agency take to prepare for crisis … [Read more...] about Crisis management: the basics