Liberty PR has embarked on a new phase of recruitment and expansion, so we've spent many an hour over the past few weeks reading through CVs from job applicants. Some have been great, others could have been improved with a … [Read more...] about Does your CV do the job?
You’re busy. We get it. Your day is stacked out with back-to-back meetings, answering emails and phone calls and meeting deadlines, and there simply isn’t the time to formulate new ideas or develop meaningful campaigns. … [Read more...] about Six ways to maximise your creativity as a PR professional
Facebook has announced that it will place less content from brands and publishers in its News Feed as it looks to refocus its own brand purpose. Facebook founder Mark Zuckerberg made the announcement last week and … [Read more...] about Facebook update forces brands to rethink strategies
Love it or loathe it, the January transfer window is an essential trading period for professional football clubs. The limited selling period creates demand and pushes up prices. The transfer window demonstrates the power of … [Read more...] about What football’s January transfer window can teach us about high-value sales
Tell us a little about your role… I’m an account director for Liberty PR, which in a nutshell means I’m in charge of making sure our clients are happy. That involves creating content for them which is powerful, … [Read more...] about Introducing… Liberty PR Account Director Laura White
The path between journalism and PR has been well trodden for many decades, but as the role of PR broadens, the skills a journalist can bring to a PR agency are more relevant than ever. Regional media are facing an exodus … [Read more...] about Seven reasons why PR agencies should embrace journalism skills