How do you read consumer sentiment when there is no precedent for the situation we’re in? Quite simply, ask the consumers. The UK has a vibrant market research industry which we often call on to give insights into … [Read more...] about Market research sheds light on what consumers want amid Covid-19 (and they want to hear from you)
Liberty PR Blog
Communicating while the doors are closed – your audience is waiting
We are in strange times. If you had told me at the beginning of January that by the end of March I would be working from home, having conference calls on Zoom and meetings on Microsoft teams I would have thought you’d gone … [Read more...] about Communicating while the doors are closed – your audience is waiting
New ways of working for graduate PR intern Shaira
Home working is not uncommon in our industry and we're lucky to be able to carry on with business as usual during such a difficult time. But what's it like if you are new to the workplace and the industry? Our graduate … [Read more...] about New ways of working for graduate PR intern Shaira
Lights, camera, communication – using video to boost your social engagement
A picture tells a thousand words, so 29.97 pictures per second will tell you all you need to know in no time. Nobody in PR wants to be reminded that print media is on the decline, but what can companies do to effectively … [Read more...] about Lights, camera, communication – using video to boost your social engagement
Fail to prepare and prepare to fail – the vital role of research in PR
Research should be the first step in establishing a foundation for any PR plan of action, whether that be writing press releases, liaising with the media or meeting with clients. Research may not be what comes to mind … [Read more...] about Fail to prepare and prepare to fail – the vital role of research in PR
Top tips for PR graduates
It has been two years since I joined the team at Liberty PR. I’d just finished a degree in journalism and apart from the little bit of knowledge I’d picked up during internships along the way, I was almost completely new to … [Read more...] about Top tips for PR graduates