It has been two years since I joined the team at Liberty PR. I’d just finished a degree in journalism and apart from the little bit of knowledge I’d picked up during internships along the way, I was almost completely new to … [Read more...] about Top tips for PR graduates
Liberty PR Blog
Who honestly knows what PR is, what people in PR do and why it’s even important? Not four years ago, I myself had very little idea of its necessity. Apart from Malcolm Tucker- Director of Communications in BBC … [Read more...] about The Role of Media Relations in PR
Do you want the truth about newspaper journalism; a story the newspapers themselves rarely tell? OK, here goes… It’s a dead man walking; fatally ill, because almost no one under 45 buys a newspaper. The brutal … [Read more...] about Why the fall of the newspaper industry is (for now) good news for PR…
It was Elton John (and, lest we forget, the criminally underrated boyband Blue) who famously sang the line “sorry seems to be the hardest word.” For years, this was certainly true of our politicians, who, whenever faced … [Read more...] about Should sorry always be the hardest word?
Awards season is fast approaching, and whether you’re a household name wondering if you’ll be picking up an Oscar, or a small company hoping to get a mention at your local business awards dinner, there’s no doubt that … [Read more...] about And the winner is…
Forbes’ definition of an influencer is “someone who has the power to influence the perception of others or gets them to do something different”. Influencer marketing is the fastest growing strand of the entire sector, … [Read more...] about Influencer marketing – the good, the bad, and the influencer