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Rachel Lusby

PR changes perceptions: Supermarkets solve their image crisis

May 11, 2020 by Rachel Lusby Leave a Comment

It wasn’t so long ago that supermarkets had a bit of an image problem. Whether it was as a threat to the livelihoods of independent high street shops, who couldn’t compete on price or choice – or to dairy farmers, whose … [Read more...] about PR changes perceptions: Supermarkets solve their image crisis

Filed Under: News

Find your company’s voice and the right words will follow

April 27, 2020 by Rachel Lusby Leave a Comment

In difficult situations – whether it’s in your personal life or within the corporate world – it can often be hard to find just the right words. In the most extreme circumstances, it can sometimes seem tempting to keep … [Read more...] about Find your company’s voice and the right words will follow

Filed Under: News Tagged With: brand news, brand voice, comms strategy, communications, media relations, PR

And the winner is…

October 24, 2019 by Rachel Lusby Leave a Comment

Awards season is fast approaching, and whether you’re a household name wondering if you’ll be picking up an Oscar, or a small company hoping to get a mention at your local business awards dinner, there’s no doubt that … [Read more...] about And the winner is…

Filed Under: News

PR needs you! How to make headlines by identifying great PR opportunities

March 12, 2018 by Rachel Lusby Leave a Comment

Although our main focus with media relations is generating great coverage for clients, we also like to spread the word about the benefits of PR. Laura and Lisa recently ran a training session on the role sales advisors have … [Read more...] about PR needs you! How to make headlines by identifying great PR opportunities

Filed Under: News

Does your CV do the job?

February 1, 2018 by Rachel Lusby Leave a Comment

Liberty PR has embarked on a new phase of recruitment and expansion, so we've spent many an hour over the past few weeks reading through CVs from job applicants. Some have been great, others could have been improved with a … [Read more...] about Does your CV do the job?

Filed Under: Blog

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