Public relations is an important tool for any business. It’s the discipline that manages your reputation, telling potential customers and influencers what you’re all about. You’ve identified the need for professional … [Read more...] about How to find the right PR agency to support your business
‘Media relations is too difficult’ and other PR myths
“We tried PR and it didn’t work.” “We do social media now instead of media relations. It’s easier to publish everything ourselves.” “So, what is PR exactly?” I’ve heard variations of the above numerous times since … [Read more...] about ‘Media relations is too difficult’ and other PR myths
Help your customers to navigate the new home-buying process
The customer journey for anyone buying a home has shifted almost entirely online in recent weeks. Virtual viewings, online valuations and even exchanges have progressed. The easing of lockdown and restarting of the housing … [Read more...] about Help your customers to navigate the new home-buying process
Market research sheds light on what consumers want amid Covid-19 (and they want to hear from you)
How do you read consumer sentiment when there is no precedent for the situation we’re in? Quite simply, ask the consumers. The UK has a vibrant market research industry which we often call on to give insights into … [Read more...] about Market research sheds light on what consumers want amid Covid-19 (and they want to hear from you)
Facebook update forces brands to rethink strategies
Facebook has announced that it will place less content from brands and publishers in its News Feed as it looks to refocus its own brand purpose. Facebook founder Mark Zuckerberg made the announcement last week and … [Read more...] about Facebook update forces brands to rethink strategies
What football’s January transfer window can teach us about high-value sales
Love it or loathe it, the January transfer window is an essential trading period for professional football clubs. The limited selling period creates demand and pushes up prices. The transfer window demonstrates the power of … [Read more...] about What football’s January transfer window can teach us about high-value sales