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My experience as a PR apprentice

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A bit about me

Leaving full-time education and entering the world of work is a daunting prospect for any university graduate, but the class of 2020 faced an even greater challenge when we graduated at the height of a pandemic.

I finished my English Literature degree last summer without a clear career path in mind (no, I don’t want to be an English teacher), but with a passion for writing and a creative mind. After debating studying for a master’s, I eventually decided that I wanted to get straight into working life. I began the job hunt and was on the lookout for a position where I could channel my creative skills – which is what led me to PR.

Coming across the vacancy at Liberty PR filled me with excitement as it matched my skillset perfectly – I could hardly believe my luck considering the less-than-ideal job market. Breaking into the creative industry is notoriously difficult, and this PRCA apprenticeship offered me the perfect opportunity to get my foot in the door while combining work with my passion for learning.

After managing to secure the position, I began my journey as a PR Assistant last November at the age of 21 and it has been a whirlwind ever since!

A bit about the PRCA course

Starting out in PR with little experience in the industry sounded intimidating, but taking on the PRCA Level 4 Diploma in Public Relations and Communications meant that I received a huge amount of support and resources to help get me started. The course is designed to cover all aspects of the industry, allowing young professionals to gain extensive work experience and a recognised qualification all within 18 months.

Enrolling onto the course saw me being assigned a mentor, given the opportunity to attend industry events, training days and webinars, as well as being offered the chance to network with peers and other apprentices.

Now, eight months into the apprenticeship, I spend the first four days of the week working at the office and have Fridays at home to study for the diploma. This time is spent preparing for assessments which include project work, presentations, professional discussions and case studies.

My role at work – so far

What’s been great about the apprenticeship is the hands-on experience you gain. My university studies revolved around textbook learning, and, although I enjoyed my course, I now see the benefits of practical learning on-the-job and earning while you do so.

Contrary to the rumours, being the office apprentice does not translate to tea maker! I was encouraged to get stuck in from day one and this has only continued. I’m made to feel like a valued member of the team and am always encouraged to broaden my skills and take on new challenges.

My day-to-day role sees me working across a range of client accounts where I am tasked with writing press releases, features and advertorials, as well as selling stories into the media and building relationships with journalists. I’ve also worked on social media campaigns and helped to organise company meetings – and I still feel as though I am learning something new every day.

My time working as a PR apprentice so far has been a real learning curve, with each day bringing its own unique set of challenges. Most importantly, it has enabled me to kickstart my career in PR and I’m excited to see where it will take me in the future.

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