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Team Talks: Brand Influence

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This week there’s no ‘#ad’ or ‘#spon’, we’re just finding out more about the team as they talk about brands they associate with and why they were influenced to use their product and let them become a key brand in their lives.

Olivia:

Ever since TALA, a sustainable fitness wear brand, first stepped on to the market in 2019, they have ensured the customer is at the forefront of their PR. Not only am I keen to support a brand which is on a mission to beat the fast-fashion craze, but their use of real-life models and passion for body positivity in their social media posts has ensured that I continue to buy from them.

Sam:

It might surprise you to learn that most days, I don’t leave the house without at least one item of Pull & Bear attire being worn. They’re a trendy fashion chain whose target audience is young, cool people, a category I sadly no longer fit into. So it takes more than a well put together pair of jeans to keep me spending with a brand, which is where their ethos of sustainable clothing, packaging and suppliers comes to the fore. They’re a brilliant company, but don’t listen to me – find out more.

Simon:

When, in my late teens, I developed an unhealthy obsession with the World Rally Championship, the Ford Focus was the car that I wanted to drive. It wasn’t as racy as the Subaru Impreza or as stylish as the Peugeot 206, but it was stronger and more reliable. This only reinforced my perception of Ford as a brand which was solid if unspectacular – something which was the forefront of my mind when, many years later, I finally bought my first car.

Alex L:

I am not particularly brand conscious in my day-to-day life, but there is one company that sticks out to me that I have consistently bought with my entire adult life. Adidas, specifically its trainers, have always been my first choice for sportswear.

The iconic three stripes make the brand instantly recognisable while still being simple and fashionable. Adidas’ recent ‘Ready for Sport’ PR campaign gives a powerful message about the importance of sport and the anticipation that surrounds its imminent return post-lockdown. To me, this epitomised the brand and what it is I look for when buying sports products – simplicity, style, excitement and performance.

Alex B:

When using Twitter, I have noticed that more brands are starting to humanise themselves and become more involved with spreading important messages.

A couple of months ago, the creators of one of my favourite video games, Fall Guys, started a brand bidding war for charity in exchange for the top bidder’s company logo to be featured in their game. The Tweet had lots of engagement and the company used very little time and money to create this positive exposure, while raising lots of money for charity. The Fall Guys account interacts with fans in a comedic way, which has been working well to keep myself and others engaged with their product, generating lots of publicity and shares.

Rachel:

I’m not really a brand person – my supermarket trolley is generally full of own-label products each week. One of the very few exceptions is Heinz baked beans, but I don’t really think this has much to do with brand image – just that having tried different brands over the years I think what’s inside the tin tastes nicer. I guess there’s a nostalgic familiarity about that turquoise label, but I’d be happy to spend less on a different-coloured tin if I thought its contents were the same.

Jodie:

I don’t wear a lot of jewellery, I have some silver studs in my ears and a simple ring on my left hand, but Eclectic Eccentricity (or EE Jewellery) stood out to me when I first found them on Instagram.

For my first foray into necklaces, the personalisation that EE offers just made it feel a bit more special. The company is based in Norwich and ethically and responsibly source all of their gems and stones from a family company. They are also a zero-waste company and don’t use single-use plastics.

Since I received my necklace, I wear it with every outfit and it has become a staple accessory in my life. The brand is also one I trust and will go back to again and again.

Rachael:

Hailing from a town dubbed little Scotland, I’ve spent my life surrounded by bagpipes, clootie dumpling and the delicious, carbonated delicacy of Irn Bru.

When I moved away for university, finding an Irn Bru in a store was rare, but when it happened, it was a nostalgic reminder of home.

Irn Bru was formed to fuel the steelworkers of Glasgow and is now fuelling the Corby steelworkers’ granddaughter. While the brand is synonymous with Scotland, to me, it will always remind me of home.

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