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Team Talks: Uncovering the #PowerofPR

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This week the team are talking about the new PRCA and PR Week campaign ‘#PowerofPR’, highlighting the value of PR to business and society. So, we’ve asked them to share what makes them proud to work in the PR industry.

Olivia:

Public relations is all about building relationships, whether that is with our clients, the journalists we pitch to, the external companies we work alongside or the community groups we support. Although there are many reasons to be proud to be a part of the PR industry, I’m particularly grateful for the opportunity to meet and learn from people from all walks of life.

Sam:

Being anonymous isn’t something many of my peers would ever accuse me of, but it is one of the things I’m most proud of when it comes to working in PR – as odd as that may seem.

The sense of achievement and satisfaction I get from seeing other people benefit from my actions, without me being front and centre of the accolades, is second to none. I am afforded the opportunity to help my clients help others, in turn providing them with a feeling of positivity, while the beneficiaries of their goodwill are happy and grateful – a genuine win-win moment.

Simon:

Spreading good news is PR’s raison d’etre. And as we all know, good news is something that has been in relatively short supply these past few months. Which is why, now more than ever, I’m grateful to be working in a job which involves speaking to (and spreading the word about) people who are making a positive difference – from the tech entrepreneur revolutionising the house buying process to the property management company stepping in to save a popular gym from closure.

Alex L:

What makes me proud to work in PR is being part of the journey that takes an idea, turns it into a story and seeing that story appear in the press. Being able to come up with original angles for every story and getting the best quotes from the people and organisations I interview is something that I strive to do every time. I get tremendous pride from seeing a press release that I have crafted be published by the press – it makes all of the hard work worthwhile.

Alex B:

Working in PR has been one of the greatest decisions for me, and it has really enabled me to come out of my shell and find out more about the construction industry and things that are going on around me.

The work becomes personal to you as you begin to build trusting relationships with clients and create valuable connections with organisations.

It’s a great feeling to see your projects being published in well-respected publications and physically see what your hard work has achieved.

When there are PR successes, it’s a win for not just the client, but the agency, publisher and other organisations involved as well.

Rachel:

I take pride in ensuring that every piece of copy we produce does the job it’s meant to do – and in seeing well-researched and well-written work getting coverage for clients.

It’s rewarding to be able to help people express themselves clearly and persuasively.

There’s no point in companies having a great product if they can’t get their message across in a way which makes potential customers want to engage with them.

And there’s so much content out there today competing for people’s attention – it’s our job to write in a way which cuts through the noise.

Jodie:

PR is about spreading messages and telling people’s stories both here in the UK and across the world. I have been lucky enough to do this across nearly every medium from print to television to social media and each time you get different reactions on different platforms, but every time you feel the warmth and the pride of seeing your words or your video or your pictures being shared by new people every day. That’s why I’m proud to work in PR.

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