Is search engine optimisation (SEO) truly necessary for housebuilders? Or does it only work for other types of businesses?
Comprising multiple strategies and best practices designed to improve the position of your website on search engines, SEO is vital for most businesses, including housebuilders.
In a guest blog post, our friends at Springhill Marketing explain why…
1. SEO gives you more online visibility
More and more people are using the internet to find what they need. As such, it’s crucial for businesses who want to increase their sales and expand their customer base to optimise their sites for search engines. With the help of SEO, housebuilders can make it easier for their customers to find them online.
SEO also allows housebuilders to support their other marketing channels, such as traditional advertising and social media. For example, after seeing an ad on Facebook or even a magazine, a potential home buyer will Google your website or development to obtain further information.
2. SEO is cost effective
The more visible you are online, the more potential clients you are likely to attract. What’s more, SEO is one of the most efficient and cost-effective marketing channels. That’s because with the right approach it will attract “targeted traffic”.
A 2018 Google study showed that 50 per cent of consumers who performed a mobile search on Google visited a business’s physical location within the day. This means that optimising your housebuilder website will lead to more enquiries and walk-in visits to your development marketing suites.
3. SEO helps create more user-friendly websites
SEO is more than just optimising websites for Google. It’s also about improving the overall website user experience. Fast, organised and well-structured websites encourage website visitors to stay longer and engage more.
4. SEO helps build brand awareness
Appearing on the first page of Google and other major search engines helps build brand awareness. When your site has higher positions on the result pages of search engines, potential clients are likely to trust you more. Higher Google ranks position your company as a market leader, which can give your reputation a significant boost.
5. SEO allows you to trump the competition
In an industry where competition is intense, you need your name to stand out. When you’re competing with other local housebuilders with similar offerings, speed can be your ally. SEO gives you momentum. By optimising your website for search engines, you can attract potential customers faster than your rivals.
SEO is often a sensible choice for most housebuilders. However, it’s no easy task. SEO best practices are often changing, Google is known to update its search algorithm frequently. For this reason, it’s best to work with experts and ensure you have a bespoke long-term strategy crafted to meet your specific needs.
This post is brought to you by Springhill Marketing, your trusted SEO and Google Ads specialist.
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